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Nathen Jansen
Jan 10, 2026 • 1 Minute Read
May 27, 2025
Picture this: It’s 10pm, you’ve just finished reworking your logo (again), and you’re asking yourself, is any of this really moving the needle for my
15 Minutes Read
Branding, for the longest time, was a word I tossed around with little ceremony—until a crime novel, curiously enough, upended everything I thought I
Apr 30, 2025
As we navigate through today's business landscape, we find myself increasingly reminded of the transformative power of effective brand strategy. It's
22 Minutes Read
Have you ever wondered why some brands command such loyalty that their customers are willing to pay astronomical prices? I mean, it still baffles me h
18 Minutes Read
Apr 26, 2025
Imagine a contractor who didn’t have a grasp on the specifics of plumbing, roofing, or electrical work. It would be chaotic, right? The same chaos can
17 Minutes Read
Apr 25, 2025
Branding has always been a big part of who we are as humans, and it’s been around for ages. I remember being a kid, just fascinated by all the cool pa
I still remember my first encounter with a brand that stuck by me through thick and thin: a childhood paperback series that inspired my love for readi
20 Minutes Read
Picture this: you’re still utilizing marketing tactics that worked in 2020 while the rest of the world has sprinted ahead into the AI-driven future. I
16 Minutes Read
Ever paused to wonder why you reach for that particular brand of sneakers every time? It's not just about comfort or style; it's a deeper connection.
13 Minutes Read
